Marketing of polymer

 This session presents the strategy in building market. The important part of marketing is market mix and consists of the marketing 'tools' you are going to use. But marketing strategy is more than the marketing of mixed polymers and plastics. The marketing strategy sets your marketing goals, defines your target markets and describes how you will go about positioning the business to achieve advantage over your competitors. The marketing mix, which follows from your marketing strategy, is how you achieve that 'unique selling proposition' and deliver benefits to your customers.

When you have developed your marketing strategy, it is usually written down in a marketing plan. The plan usually goes further than the strategy, including detail such as budgets. You need to have a marketing strategy before you can write a marketing plan. Your marketing strategy may serve you well for a number of years but the details, such as budgets for marketing activities, of the marketing plan may need to be updated every year.

  • Identify most cost-effective raw materials to use
  • Polymers in plastic industry
  • polymers in textile marketing
  • Growth opportunities in shifting polymers markets
  • Industry profitability for investments on polymers

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